It’s Not Just About Price: Why Service, Trust, and Consistency Matter More Than Ever

There’s always someone offering it cheaper — especially in wholesale foodservice. Lately, we’ve seen a few chicken processors making the rounds, trying to win your business with rock-bottom pricing and flashy promises.

But here’s the thing: when someone leads with price alone, you’ve got to ask what corners they’re cutting.

Because in foodservice, it’s not just the cost of a carton that matters — it’s the cost of being let down.

We’ve seen it before. A supplier drops the price to win you over. But then what?

Suddenly orders are late, stock isn’t what you asked for, your rep is nowhere to be found, and when you need flexibility… it’s radio silence.

That might save a few dollars upfront — but it costs you time, trust, and ultimately money in the long run.

A Relationship, Not Just a Transaction

We’re a family-run business. We know our customers by name. And more importantly — we know how they order, what they care about, and how they like to run their kitchens, cafés, delis, and butcher shops.

With us, you’re not just a number in a CRM or a line on a spreadsheet.

Here’s what our long-term customers value — even if they don’t always say it out loud:

• 📦 Consistent, accurate deliveries — with the right products, every time
• 📞 Reps who answer the phone — and solve problems fast
• 🔁 Flexible solutions — like storing stock, split deliveries, or late additions
• 🤝 Staff who know your preferences — and can spot an issue before it happens
• 🚚 Reliability during the busy times — when it matters most
• 🧾 No nonsense billing and admin — one invoice, no surprises

That’s the kind of value you can’t stick a discount label on.

It’s Easy to Say the Right Thing…

We know how it works. New players promise the world — better service, more stock, sharper prices, faster delivery, less hassle.

But when it’s all run from a call centre or corporate head office, it only takes one staff change or system glitch to throw your whole week off.

We’re not perfect. But we own our mistakes, fix them fast, and actually care about your business.

When you work with a supplier who sees your success as part of theirs, you notice the difference.

What’s the Real Cost of Being Let Down?

Here’s what we hear from customers who come back after trying the “cheap” option:

• “We were constantly shorted.”
• “No one told us items were out until the truck arrived.”
• “The driver didn’t know how to get into the back.”
• “We had to chase them to get credits or corrections.”
• “The specials were good, but the follow-up wasn’t.”
• “They just stopped calling us after the first order.”

Sound familiar?

A few dollars saved isn’t worth the stress, stock issues, lost time, or unhappy customers. And in this business, one missed delivery can cost you much more than a slightly higher invoice.

You Deserve a Supplier That Knows Your Business

When you deal with us, you’re getting more than product — you’re getting a partnership.

• We understand seasonal trends and plan ahead with you
• We don’t overpromise and underdeliver
• We make it easy to place, adjust or repeat orders
• We care about your long-term success
• We don’t disappear after the first invoice

In short, we show up, we follow through, and we don’t just say the right thing — we do it.

Ready to Talk to a Team That Puts Service First?

If you’re tired of chasing your supplier or getting burned by the lowest bidder, we’re here to help.

Let’s have a conversation about what’s really important — reliable service, consistent stock, local support, and a team that actually knows your business.

📞 Talk to your rep +61 7 3890 3531
🖱️ Get in touch online

We’re not the cheapest — and we’re proud of that.
Because we’re not cutting corners. We’re building trust.